Christie's window

I had a phone call from one of their specialist to make some Japanese writing. It was about Asobi / play, playfulness, and it is going to be on their catalogue front cover. And that happened during the period I was busy working for London Fashion Week. We did not have much time till they send everything to print, and I made several version of あそび and they chose one they liked.
Normally Christie's catalogue has a photograph of what they have for auction but this one has plain background, and quite big writing in this such a bold style. And I did not know at that point they are going to use it for everything...
It is on their window in this amazing size, on King Street, Mayfair and also Old Brompton Road in South Kensington. I have been to viewing of South Kensington, and on their every little labels, they printed my writing, too. It is a very simple writing but they used it quite effectively.
Japanese calligraphy is a completely different thing from Chinese calligraphy, and I am so happy to make it work in this way.